André Urban

CREATIVE DIRECTOR / BRAND STRATEGIST & ADVISOR / Dipl.-BetrW. Frankfurt am Main / Garmisch-Partenkirchen (München)

Creative Direction

• Leading brands at the intersection of strategy and design
• Defining the aesthetic formula and authentic tone of voice
• Turning identity and values into tangible design
• From logos to corporate systems, from visual detail to strategy
• Stories, journeys, and campaigns that connect and persuade
• An experienced creative sparring partner and inspiring team leader

Strategy

• Intuitive grasp of brand DNA and personality
• 360° brand development and integrated concepts
• Managing identity and expression across all touchpoints
• Corporate identity and positioning
• Defining values, purpose, messaging, and goals
• Guiding digital transformation, social media, and AI evaluation
• Strategies for brand strength and long-term consistency
• Comprehensive brand audits and research

Copywriting

• Naming and claims
• Corporate language — strategy and execution
• Developing a distinctive tone of voice and narrative style
• Managing editorial teams and proofreading processes

Advisory

• Leadership advisory
• Strategic sparring partner for strategy, design, and corporate identity
• White papers on brand and communication topics
• Brand workshops and recurring brand strategy sessions
• Brand behavior, corporate culture, and change communication
• Liaison to agencies
• Guidance during creative meetings and pitches