New Fusions in Illustration and Imagemaking
With global brands like Nike, Adidas and Virgin Cola using illustration in their campaign designs, creatives who can incorporate original illustration in their work have the potential for great commercial success. Experimental illustration equips the professional designer with the tools, both traditional and high-tech to do this. This title tracks how illustration as personal work can evolve into a fully-fledged commercial concern, identifying the different themes and contexts of the work featured. New technologies and techniques are changing the face of the craft and the book deals with the processes by which the professional designer can turn them to advantage. A diverse selection of illustration is showcased, with detailed process notes – from self-generated and independent projects, editorial, advertising campaigns and large-scale projects. Interviews with top international talent and commissioning editors offer further insight into how to succeed in this area.