Founded in 1895, Hakuhodo Inc. is the second largest advertising company in Japan, and the leading agency in the world’s eighth largest agency group, according to Advertising Age’s agency report 2010. Today, innovation and creativity are still at the heart of its operations.
Hakuhodo shares with its clients an unmatched depth of knowledge about the relationship between people and brands—knowledge that has grown from the concept of sei-katsu-sha (“consumers with a heartbeat”) which Hakuhodo pioneered in advertising.
Through its global network, Hakuhodo provides comprehensive marketing and communications services and solutions for some of the best-known brands in the world. Hakuhodo has 65 offices in 17 countries/regions, and 3,134 employees (as of April 1, 2010).
