Burgopak designed and produced Bloomingdale’s new style of gift card packaging, the “Little Brown Card”
Bloomingdale’s wanted a distinctive solution to standard gift card packaging without straying from the brand identity they’ve built since 1860
The new design complements Bloomingdale’s traded Brown Bag series in a convenient POS-ready structural design, imitating the bag’s shape
Creates an enjoyable and memorable gift-receiving experience
A second gift card pack was produced as part of a 2010 Earth Day effort, the “Little Green Card,” made from 70% post-consumer waste material without the use any finish
