Di-Moda Clothing Retail Website Waltham Media Ltd

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  • Di-Moda Clothing: Unique hompage as an outfit designer
  • Di-moda Clothing: Website nomiated best new e-retailier 2009 in the Drapers E-tailer Awards
  • Di-Moda Clothing: Design of branded condoms for the gents orders – now thats customer service!
  • Di-Moda Clothing: Credit, debit AND paypal payment methods
  • Di-Moda Clothing: Fast checkout design / programming
  • Di-Moda Clothing: Quick customer registration!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Even message boxes have style!
  • Di-Moda Clothing: Social marketing via ‘send to friend’ facilities
  • Di-Moda Clothing: Alternative landing page / homepage
  • Di-Moda Clothing: Strongest encryption available (EVSSL)
  • Di-Moda Clothing: Online order tracking with Royal Mail
  • Di-Moda Clothing: Programmed to only display stock that fits
  • Di-Moda Clothing: Gallery view
  • Di-Moda Clothing: National marketing campaign
  • Di-Moda Clothing: Turn-page style layout
  • Di-Moda Clothing: Menswear Catalogue Visual Design
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Overview
When the original management of Di-Moda Clothing first opened it’s high-street doorsof their menswear retail bsuiness we were asked to develop and manage the e-commerce side of the business. We worked closely with the management team to help setup the entire business for online retail and to help kick-start the development of the company’s e-commerce customer base.

Requirements

  • To create an on-line brand that stands out in an industry of heavy competition.
  • To create a website with a simple management system for non-technical shop staff to control product information, stock levels and to access sales info.
  • To create an internet-fraud detection system to reduce fraud losses. On-line fraud is a major distractino for online menswear retailers.
  • To create a shipping system that integrates with Royal Mail to provide customers with the ability to enter a tracking code to see dispatch progress.
  • To create a website that takes all major credit, debit cards as well as paypal payment methods.
  • To setup a photography studio and work-flow for putting product imagery online.
  • To manage the marketing budget to help generate awareness and customers of this brand-new company yet to have any natural Google rankings.
  • To come up with something special for the website to get on the radar of the Drapers E-tailer awards 2009.

Creative
Our creative process saw multiple drafts and designs before we found the end vision. Working with Di-Moda’s creative head we came up with a ‘menswear catalogue’ feel with attitude. We used a variety of bold colours, cool photography and slick flash-animations. One special feature we enjoyed creating was the outfit designer – allowing customers to drag and drop t-shirts, jeans, shirts etc onto a catwalk to create/design an outfit for purchase. We promoted this tool as the websites homepage to ‘be a little different’.

Technical
Waltham Media Ltd recommended a dedicated Microsoft-based server to host the companies website which we setup and managed. The end solution was built using the ASP.NET 2 framework using SQL Server as the underlying database. We used a variety of different techniqes in order to get the various solutions we needed – Javascript, Ajax, Flash, VB-Script, Linq etc.

Project Outcome
The website was launched in January 2009 with the focus on the outfit-designer as the companies home-page purely for the purposes of ‘standing-out’ from the crowd and purposefully timed for the Drapers E-tailer awards nominations. As a result, we are very pleased to say that the website was short-listed for Drapers Best New E-tailer in the 2009 E-tailer awards. On the awards night in London, we co-ordinated with Drapers staff to have the websites 2009 collection put on the model with a runway during the nominations party. As a result we managed to put this new mens designer clothing store onto the radar amongst fierce competition; also beneficial in aiding the development of supplier relationships. During our relationship with Di-moda Clothing we saw month-on-month growth, the companies accountant said our marketing was responsible for a 300% growth in sales.

Di-Moda Clothing: Unique hompage as an outfit designer
© Di-Moda Clothing Ltd.
Di-moda Clothing: Website nomiated best new e-retailier 2009 in the Drapers E-tailer Awards
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Design of branded condoms for the gents orders – now thats customer service!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Credit, debit AND paypal payment methods
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Fast checkout design / programming
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Quick customer registration!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Even message boxes have style!
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Social marketing via ‘send to friend’ facilities
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Alternative landing page / homepage
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Strongest encryption available (EVSSL)
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Online order tracking with Royal Mail
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Programmed to only display stock that fits
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Gallery view
© Di-Moda Clothing Ltd.
Di-Moda Clothing: National marketing campaign
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Turn-page style layout
© Di-Moda Clothing Ltd.
Di-Moda Clothing: Menswear Catalogue Visual Design
© Di-Moda Clothing Ltd.

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