The Universe is Beige visual identity

The Universe Is Beige is a clothing brand I co-founded with four other designers. The Universe Is Beige makes experimental, creative prints, and behind each innovative print lies an interesting and maybe even surprising fact. These facts are meant to inspire and entertain you by challenging you to explore new fields of interest. We want to build upon curiosity by introducing witty information and interesting facts that are not exactly common knowledge: unusual facts you never really needed to know, but always wanted to know.

Wearing a t-shirt with a hidden message is a constant reminder of this exact piece of knowledge. Using a t-shirt as an interactive area of exposure will contribute to making the message more memorable. As long as you wear the shirt, you will be reminded of it. We want you to explore, dream and discover.