Maurizio Piacenza

Best communication projects always start from a solid base. A strategic approach comes before everything. A logo is not a brand. Unless it’s on a cow, as Sean Adams said. Communicating with personality — are you a bold type? — is better than doing things like everybody already does. (Story) doing is better than (story) telling. And things like these :)

There’s already so much communication noise out there. We don’t need some more.

This is why I design visual communication projects that stand for something and help to stand out.
They make and convey sense.

Connecting the dots is my motto.

That’s all.

—

PROJECTS

Creator of “Epilepsy? Cut it out!”, a fundraising and communication campaign on surgery for epilepsy.

Co-organizer of Kerning Conference, an international conference on typography that takes place every year in Faenza. Could a type enthusiast miss such an opportunity? No!

Creator of “Letterpress is better”. Because letterpress is still alive and makes a great impression.

Creator of T(ype)Shirt, a line of t-shirts dedicated to type.

—

Online I’m ilpiac.

—

IDEAS I TRY TO STAY TRUE TO

“What matters in this life is not what we do but what we do for others, the legacy we leave and the imprint we make.” — Eric Meyer

“Listen more, talk less and be decisive when the times come.” — Satya Nadella